The CRS was organized in 1954 through the unification of the National Public Opinion Research Institute and the research division of the JIJI Press Ltd.

The CRS has permanent facilities in its Tokyo headquarter, in four regional offices in Sapporo, Nagoya, Osaka and Hiroshima, and in the 52 branch offices throughout Japan.
We offer full service and do all work in-house ... defining survey objectives, questionnaire design and pre-coding, developing tabulation specifications, sample design, editing and coding.

The CRS has 45 full-time staffs and 66 regional field supervisors, as well as over 650 trained interviewers. We conduct more than 250 surveys consist of over 300,000 interviews every year.

The types of custom studies usually conducted are listed below:

• Advertising Studies
• Brand Attitude
• Brand Awareness
• Brand Image
• Corporate Image
• Concept Studies
• Life-Style Studies
• Media Evaluation Studies
• Product Usage
• Public Opinion Studies
• Shopper Studies
• Social Attitude Studies