Established in 1989, Japan Market Resource Network (JMRN) is the only independent American-owned market research company in Japan that specializes in qualitative industry and consumer research for lifestyle products and services, including: automobiles, branded luxury goods, cosmetics and fragrances, foods and spirits, travel, recreation and leisure, healthcare and pharmaceuticals, IT, e-commerce, m-commerce, credit cards and consumer financial services.

Our clients are primarily foreign-affiliated multinationals who either want to improve their existing competitive positions in Japan, or enter the Japanese market for the first time. The scope of information products and services offered by JMRN centers around three core research disciplines that offer a phased approach to understanding the market, evaluating the potential for a new product or service, developing an effective marketing strategy and maintaining a competitive position in the market. These core research disciplines are:

• Industry-level research used in the development of market overviews and business feasibility assessments;
  
• Consumer-level research conducted in support of existing product/service improvement and market share expansion, as well as new product introductions and positioning; and
  
• Media monitoring designed to facilitate consumer trend forecasting, proactive new product concept development and market crisis intervention.