| Description |
Headquartered in central Tokyo, RBC provides
a full range of executive-level business research, analysis and
implementation services to assist companies achieve success in
their Japanese and Asian operations.
Markets in Japan have always been "different," although
not as different as claimed by some Japanese executives. Now, conditions
are not only different, but also rapidly changing. Knowledge only
one year old is often obsolete. Competition is intensifying and
without current and correct understanding, chances of success are
limited. Market & Industry Studies
- Market/Product Feasibility
- Market Size & Growth
- Demand Segmentation
- Trends & Forecasts
- Industry Structure & Players
- Strategy Development
- Monitoring
Distribution Studies
- Distribution Analysis
- Trends and Expected Changes
- Nature and Motivation of Distributors
- Minimizing Physical Distribution Costs
- Pricing/Mark-Up by Distribution Level
- Integration of e-Business Models
Customer/Trade Satisfaction & Opinion Surveys
Customer Satisfaction - Japanese customers are
among the most demanding in the world, expecting all non-bargain
products to be perfect, and assuming that any claims they make
will be serviced regardless of where fault lies. Japanese companies
recognize this, and carefully study their customers to maximize
"customer satisfaction and retention."
Distributor Satisfaction and Opinions - In Japan,
success may actually depend on using multi-tiered distribution
channels. Certainly, very short distribution channels work well
if you have a "must buy" product, if customers often
buy direct from up-channel sources, or if the end-customers specify
your products. However, short channels often do not work well
when selling to outlying districts, to many small customers, or
to customers who will buy only from designated wholesalers. In
such situations, you must convince your distributor to carry and
promote your line, and it is the distributor who is your first-level
customer.
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